Privacy policy

Nature’s Fruits (“we,” “our,” or “us”) values your trust when shopping with us online. This Privacy Policy explains how we collect, use, and protect your personal information when you browse and shop for canned goods on our website, naturesfruits.net.

1. Information We Collect

When you browse or make purchases on naturesfruits.net, we may collect:

a. Information You Provide:

  • Account details (name, email, password)
  • Contact information (phone, billing, and shipping addresses)
  • Payment details (processed through secure third-party payment processors; we do not store full credit card numbers)
  • Information shared through our customer support or contact forms

b. Information Collected Automatically:

  • Browsing data: IP address, device type, browser, pages visited, time spent on site
  • Shopping activity: items viewed, items added to cart, purchase history
  • Tracking technologies (cookies, pixels, analytics tools) to improve your shopping experience and remember your preferences

2. How We Use Your Information

We use your data to:

  • Process and deliver your orders of canned goods
  • Provide order status updates and shipping notifications
  • Improve our product offerings and website functionality
  • Personalize your shopping experience with recommendations and promotions
  • Send you marketing communications (only if you opt-in; you can unsubscribe anytime)
  • Prevent fraud, unauthorized transactions, or abuse of our site
  • Comply with applicable local laws and regulations

3. Sharing Your Information

We do not sell your personal data. We may share limited data with:

  • Payment processors to complete transactions securely
  • Shipping carriers to deliver your orders
  • Service providers (IT, analytics, customer support) under strict confidentiality agreements
  • Authorities if required by law or to protect our rights
  • Business transfers in the case of a merger, acquisition, or sale of assets

4. Cookies & Tracking

We use cookies and similar tools for:

  • Functionality: remembering what’s in your cart and your login status
  • Performance: understanding how visitors use our site to improve usability
  • Marketing: showing relevant offers or reminding you about abandoned carts

You can disable cookies in your browser settings. Some shopping features may not work properly without them.

5. Your Privacy Rights

Depending on your state, you may have rights to:

  • Access the personal data we hold about you
  • Correct inaccurate or outdated information
  • Delete your personal data (subject to order history or legal requirements)
  • Opt-Out of targeted advertising, data sharing, or profiling
  • Receive data portability (in states that provide this right)
  • Non-discrimination for exercising your rights

California Customers (CCPA/CPRA):

  • Right to know what data we collect and how it’s used
  • Right to request deletion of personal data
  • Right to opt-out of sale or sharing (we include a “Do Not Sell or Share My Personal Information” link)
  • Right to request information about third parties we disclose data to for marketing purposes (Shine the Light Law)
  • Right to exercise privacy controls through browser signals like Global Privacy Control (GPC)

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Order & Transaction Data: kept for at least 7 years to comply with tax, accounting, and legal obligations.
  • Account Information: stored while your account is active. If you close your account, we delete or anonymize data within a reasonable timeframe, unless retention is required by law.
  • Marketing Data (email subscriptions, promotions): kept until you unsubscribe or request deletion.
  • Browsing Data (cookies, analytics): retained according to cookie lifespan, typically between 30 days to 2 years, unless you clear your cookies sooner.

Once data is no longer needed, we securely delete or anonymize it.

7. Data Security

We use secure socket layer (SSL) encryption, access controls, and trusted third-party processors to protect your payment and order data. While no online system is 100% secure, we take reasonable steps to safeguard your information.

8. Third-Party Links

Our site may contain links to partner sites, recipe blogs, or promotions. We are not responsible for the privacy practices of third parties.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, laws, or business operations. Updates will be posted here with a revised “Last Updated” date.

11. Contact Us

If you have questions or want to exercise your privacy rights, contact us at: Info@naturesfruits.net